We Believe that people of all ages, deserve a place in our communities and businesses where they are welcome, acknowledged, safe and respected, and when that happens, everybody wins.

We have a Vision of a world that is ‘Age-Friendly’ that respects and values the unique contributions of each person as they transition through life stages.

Our Mission is to elevate the customer experience for the 50+ and to showcase and celebrate the professionals and businesses that care enough to learn more and serve better.




Inspired by the United Nations endorsed ‘Age-Friendly City’ initiative, Age-Friendly Business® is committed to building upon this noble foundation by inviting businesses to learn how to provide a more respectful and age-relevant customer experience.

Since 2003, we have been helping professionals, businesses, and organizations learn about the evolving needs of the Boomer and Senior members of our communities. This is what we do, and this is all we do, and we are often sought out by the media to comment on how the changing profiles of our communities demand a new response from the businesses and professionals serving them.

Our programs and support services ensure that professionals and businesses have the knowledge and tools to provide a relevant, respectful and appropriate client experience for the age 50+ market, and with our designation, certifications, and promotional materials, are distinguished within their communities.

For Businesses, we offer the Certified Age-Friendly Business (CAFB)® program. To earn this certification, all staff must complete a 2 hour dynamic online Foundation Course introducing the age-related changes experienced by the 50+ population.

For individual professionals, we offer the Certified Professional Consultant on Aging (CPCA)® designation course. This course offers a robust 24 module curriculum, addressing the health, social, and financial aspects of aging. For more information about this designation, go to www.CPCACanada.com

For information and resources for Baby Boomers and Seniors, go to www.Age-FriendlyBusiness.com.

The ‘purple wave’ is fast becoming the symbol of service excellence for the age 50+ market.

Come Join Us – Catch The Wave!

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